Seasons of Hope is an organisation established by Muthusi Phoku to provide a wide range of services in the construction, telecommunication, project management, supply and distribution industry in South Africa. Liwetsiye Trading And Projects (PTY) Ltd is a historically disadvantaged company (HDC) 100% affirmative action black economic empowerment company. The organisation takes challenges of transferring its skills and community based projects experience to the undeveloped rural areas.
After going through the profile and overall business plan of Seasons of Hope at Phasha360, we were impressed by the mandate of developing disadvantage so much that we felt the need to play a role in contributing towards the development of South Africa
The challenge however was developing a corporate identity that is both corporate but which people in the rural area can relate to, but Seasons of Hope' vision which states "vision is to make contribution to the development of communities and to make meaningful contribution to the economic development of our country through infrastructure development and management. We would like to be a preferred one stop professional institution in Community and Economic Development Industry in SADC and beyond." helped clear out the dust.
The Seasons of Hope Group logo was used in all the business division following the monolithic branding approach of the organisation, colour variations are used to distingish the business division and also based on how each colour closely resembles the business division sector/industry